Website Analysis

Internet Business Angels offer a wide range of services to assist your on-line business.  We can provide in-depth analysis of your internet site, in particular, to ensure that your website attracts the right audience and is sufficiently targeted to ensure that consumers are confident that they can trust you and place orders without problems. 

We use our skills and knowledge to improve your website's visibility and user-friendliness, as well as ensuring that your customers can place orders quickly and easily with the confidence that you will deliver your promises, building your reputation and brand.  We can help you to optimise your code and design to enhance its appeal and ensure that it is compatible with a range of current web browsers.

Search Engine Analysis

We use tools to compare your search engine rankings with those of your competitors and to ensure that the keywords which you are using are likely to target the right audience for your site.  We will provide a range of suggested recommendations on how to improve your search engine rankings against your nominated keywords, with major search engines such as MSN and Google.  We will include standard SEO (search engine optimisation) reports, comparisons with your competitors websites, visitor and trend analysis and can include a tracking package for all pay per click and advertising banner campaigns at additional cost.

We can recommend the right tools for you to use within your organisation to track visitors as they come to your website, providing information on who they are, how they got to your site and how they navigate through your website.  We can also provide our own in-house monthly monitoring service of your website, so that you can assess the impact of our suggested optimisations, and we can tailor the service which we provide according to the types of visitor who are attracted to your site.

We can then match this against your ideal target audience and provide details of optimisations necessary to ensure that your customers are led quickly and easily to your order and payment pages and improve your sale conversion rates.  This will convert your web site traffic to long term customers who can build up a relationship with you.

Analysis of Your Website

We will closely analyse your web site pages to ensure that they are accessible to a broad range of users (and compliant with the Disability Discrimination Act).  We will also check compatibility with major browsers, highlighting where changes are recommended to ensure that your site is easily useable with many different forms of internet access.  As part of this, we bear in mind the needs of plain English and ease of navigation, as well as how search engines look through your website; as well as whether your site is blocked by parental controls software correctly and how to overcome potential problems with firewalls and user rights.

With access to your website statistics or our own specialist analysis tools, we can highlight what attracts visitors to certain pages within your website with suggestions as to why they might not be following pages through to ultimately place an order with yourself.  It is all too easy to look at your server statistics to discover which pages are visited the most, but without visitor analytical tools, you cannot determine how visitors move through your site and which pages tend to put people off.

With a mixture of various analytical tools, and the ability to understand a site from both the consumer and the enterprise point of view, we can highlight changes which should be made to retain both consumer interest and trust, and still appeal to your potential business partners.

Finally we can look at your marketing campaigns and any advertising which appears on your website and make recommendations to help improve the conversion rates and eliminate click fraud.  We can advise on relevance and placement of advertising and provide tools to allow you to track conversion of customers.

Analysis of Blockages to Sales

With our knowledge of consumers and selling techniques, we can advise on areas in your website which may prove a blockage to converting your visitors to purchasers and achieving the maximum sales revenue through your site.

If you sell items via eBay (whether on their own or in conjunction with your website), we can advise on what errors you may be making in your listing strategies which may have a negative impact on the values you achieve through auctions (or even prevent sales). We can provide techniques which ensure that we achieve the highest eBay  conversions and auction values (frequently 40-50% higher than those of our competitors).

We look closely at your business and what you offer to your customers to identify unique selling points which can then be used to promote your business and confidence in your brand.

Analysis of Your Visitors

If your website is up and running and your website promotion methods have ensured that you are getting plenty of hits, but this is not reflected in the number of orders which you are receiving, you need to closely analyse the people who are visiting your website.

The logs on your website server can provide details of which pages fail due to errors and which pages are most often visited, but beyond that, detailed analysis of visitors is sorely lacking.  We can therefore recommend a package to suit your needs which will track visitors as they come to your website, identify how they move through your site and at which point they leave. 

This can identify bottlenecks in your site and pages which may put people off from placing an order (for example, it may be too difficult to find your order page).  As a result, we can help you to improve the navigation and usability of your website and streamline the key paths to make a sale.

The beauty of this type of tracking is that details of the internet services used to access your website can identify potential customers, particularly if you are getting several people visiting from the one company. See our page on visitor tracking for more details.

I am Concerned about the Cost

We appreciate that many smaller traders are looking to use the internet to compete with the bigger players and to widen the market available to them.

We therefore do not charge £1000s for our services - website analysis fees depend on the complexity of your site and range from only £200 for a site of up to 20 pages.  We can also agree to monitor and report on your web site upon a regular basis for a smaller fee.